Assistant Brand Manager - FMCG - IIM/ISB/MDI/FMS

We are currently looking for an Assistant Brand Manager for the topmost FMCG Conglomerate in India. The position is to be based in Kolkata.

Company Profile :

Our client is the topmost FMCG Groups of India and is an integrated and diversified group. With a market capitalisation of over US $ 50 billion and a turnover of US $ 10.0 billion, it is Rated among the World's Leading Companies by Forbes magazine. It employs the best talent in India and is one of the best FMCG employers to work for.

Job title : Assistant Brand Manager

Location : Kolkata

Job Description :

1. Category Business Planning : Analyze macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections

2. Brand Planning : Analyze MR data for growth prospects, change in brand positioning, brand health

3. Portfolio Planning : Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio

4. New Product/ Product Extension Planning, Development and Launch : Gather inputs from consumer insights, coordinate for Consumer Preference Testing & initiate new product launch

5. Brand Communication, Development and Execution : Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication

6. Trade Promotion (Domestic Market) : Evaluate need for trade promotion by analyzing purchase pattern of wholesale distributors and competitive landscape for trade promotion schemes;

7. Consumer Promotion (Domestic Market) : Conceptualize consumer promotion schemes and co-execute with agencies

8. Brand Plan Review : Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis

9. Consumer Complaint Redressal : Interact with customers to identify the root cause of market complaints, and coordinate with various functions to address consumer complaints

10. Market Research Conceptualization and Execution : Participate in field work related to market research to obtain first hand consumer insights

11. Market Research Findings Implementation : Participate in identification of key trends from the market research report and usage of key trends for building brand initiatives

12. Media Activation : Plan and prepare the brief for event activation, and plan execution with agencies

13. Demand Planning : Provide inputs (with respect to art work, packaging, manufacturing readiness, WSP and market connectivity) to Brand Manager for the preparation of demand planning note (DPN)

14. Order Fulfillment : Participate in identification of root cause for non-fulfillment of sales orders

Role Requirements :

a. Education/Qualification : Post-graduate in Business Management from a Premier B-School (with specialization in Marketing)-2019/ 2020 batch pass-outs preferred

b. Experience : 1-2 years relevant experience in FMCG marketing/ branding roles.

Salary : Around Rs. 25.0 LPA

Location : Kolkata