Assistant Brand Manager - FMCG - IIM/IIFT/XLRI/TISS/SP Jain/MDI

India's second major FMCG is in the look out for Assistant Brand Managers for their Foods Division.

Mandatory Requirements :

- Post Graduate in marketing / related field from Premier B-Schools - 2013 and 2014 pass outs need apply.

-The incumbent is expected to have 2-3 years- of experience with at least a year in Branding or Marketing roles. Candidates with strong technical knowledge in Branding/ Marketing concepts with FMCG/ FMCD experience are requested to apply.

Major Job Responsibilities :

Category Business Planning :

- Analyze the macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections

Brand Planning :

- Analyze the market research data, external market study results with respect to growth prospects, changes in brand positioning, brand health

Portfolio Planning :

- Analyze the current and past industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio

New Product/ Product Extension Planning, Development and Launch :

- Gather inputs from market research data, consumer insights for preparation new product brief

- Assist the Brand Manager in preparing the product brief

- Coordinate for Consumer Preference Testing (CPT) with Market Research/ Product Development team..

Brand Communication, Development and Execution:

Packaging Development :

- Analyze the market research data on new packaging trends in the market (if, required)

- Prepare packaging brief covering brand positioning, priority market and socio economic class of target segment, key consumer insights, legal mandatory, industry scenario, packaging trends, and market competitiveness of the product

Brand Plan Review :

- Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis

- Prepare the brand review presentation basis the variance analysis

Market Research Conceptualization and Execution :

- Participate in field work related to market research to obtain first hand consumer insights

- Provide inputs for preparation of market research brief on strategic/ tactical research requirements

Media Activation :

- Plan and prepare the brief for event activation

- Seek approval

- Identify agencies for event activation

Demand Planning :

- Provide inputs (with respect to art work, packaging, manufacturing readiness, WSP and market connectivity) to Brand Manager for the preparation of demand planning note (DPN)

You can apply OR you can reach out to the consultant directly at +91-9916666530 (Consultant: Krishna)