Assistant Brand Manager - FMCG

- Drive marketing / brand management activities across multiple SKUs / brands in a particular category.

- Assist the Sr. Product Manager / Category Head in the overall planning & budgeting exercises.

- Periodic tracking and understanding of brand / SKU wise performance w.r.t. expenses and topline.

- Coordinate with media agencies to implement the media activities as per the plans/contracts.

- Product portfolio management

- Pricing & profitability Management

- Demand management

- Advertising & promotions

- Marketing strategies & plan

- Quality/Cost Improvement

- Existing & New Product Development

- Competition/ Market Intelligence

Qualifications : MBA

Experience : 3 to 4 years