Assistant Brand Manager - FMCG

Job Description :

- Execute innovation pipeline for the brand.

- Work on various aspects of Brand Communication like content design & execution (influencers, websites), creative adaptation (from campaign KV to other platforms)

- Assists in executing Brand advertising concept, packaging, and promotion.

- Work with activation and creative agencies on aspects like artwork, adaptations, outlet activations etc.

- Coordinates with R&D for product conceptualization, positioning, new product development etc. and assist in approving the final samples for production.

- Keeps track of all brand related expenditures vis- vis budgets.

- Collates and coordinates with other departments like Sales, R&D, Finance & Sourcing for product & brand related requirements.

- Tracks digital imagery of the brand for new launches as well as the existing range.

- Competition mapping- Product catalog, social media footprint.

- Driving execution as per agreed Brand Activation Calender

Knowledge, Skills & Competencies :

- Category understanding & basic knowledge (preferred but not mandatory).

- Understanding of Marketing Communication Development and Assessment

- Strong ownership acumen

- Consumer centricity

- Trade & Ecom Understanding

- Excellent Communication Skills