Posted By
Posted in
Sales & Marketing
Job Code
737894
Assistant Brand Manager - FMCG
Responsible for nationwide Brand Management and Category Planning for product categories of 100+ crores and strategizing new products from planning, development to launch, with a strong sense of consumer expectation in order to strive towards business excellence, meet and exceed product and brand equity in the consumer space.
Category Business Planning :
- Analyse the macro environment trends and industry scenario metrics and movement in line with the business imperatives,
- Analyse retail offtake data (Nielsen) and consumer consumption data (HHP)
- Assist brand manager with analysis of internal sales and performance of variants, SKUs, markets etc.
Portfolio planning :
- Assess the market competitiveness of SKUs and variants mapping to consumer requirements
- New Product/ Product Extension Planning, Development and Launch
- Project management for the portfolio: Interact with cross functional team members on new launches and existing SKUs
Brand Planning :
- Gather inputs from market research data and primary research such as consumer immersions
- Assist in preparing the product brief - Coordinate for Consumer Preference Testing (CPT) with Market Research/ Product Development team; Conduct field visits to validate the results of CPT
- Conceptualize and plan for merchandising initiatives (ideation of merchandise, cost, design etc.) for new product launches
- Assist in Brand Communication, Development and Execution : Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication
Responsible for Packaging Development : Prepare packaging brief with relevant consumer understanding
- Liaise with Trade Marketing teams for Trade Promotion & Schemes
Market Research Conceptualization and Execution : Provide inputs for preparation of market research brief on strategic/ tactical research requirements
Media Activation : Plan and prepare the brief for event activation - coordinate with activation manager for planning and execution.
Support supply chain for demand planning : Preparation of demand planning note (DPN) and analysis of Order fulfilment.
Regulatory Planning :
- Ensure statutory compliance related to the category across packaging and brand communication (legal mandatories)
- Manage Intellectual Property for the portfolio handled through coordination with the appropriate legal teams
Consumer Complaint Addressal : Identify the root cause of market complaints - Coordinate with various departments/functions to address consumer complaints.
Preference : Experience in major FMCG brands
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Posted By
Posted in
Sales & Marketing
Job Code
737894
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