Posted By
Posted in
Sales & Marketing
Job Code
244501
Hiring for Asst Brand Manager from FMCG industry. Should be an MBA from Premier B School 2013-2014 batch pass out only.
The job is based at Delhi/NCR
Brief Job Role:
- Lead the work on digital communication strategy for the brand and consumer promotions to gain traction and garner trials on HVPs
- Work on the portfolio strategy to make it more relevant and sustainable in terms of profitability
- Work on the flavor strategy and possible extensions for incremental gains on the portfolio
- Lead the work on development of product and communication strategy
- Initiate a qualitative study to understand the consumer dynamics on product consumption and generate positioning ideas on the brand
- Responsible for development of the first thematic communication on the brand
- Develop the packaging for the format and flavor extensions
- Initiate multiple quantitative studies for product test and refinement
Neha Dutt
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Posted By
Posted in
Sales & Marketing
Job Code
244501