Job Views:  
2299
Applications:  791
Recruiter Actions:  85

Job Code

1370310

Assistant Brand Manager/Brand Manager - FMCG/FMCD

1 - 8 Years.Bangalore
Posted 9 months ago
Posted 9 months ago

Roles and Responsibilities: This position is responsible for the overall top line and bottom-line target achievement in all geographies by focusing on the specific activities below. The product line involves any brand in our consumer care segment.

The responsibility includes:

- Develop and sharpen the brand code for the brand / category in consideration

- Develop and refine the brand architecture in view of the competition and market trends

- Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products

- Responsible for building consumer insights for the brand

- Effectively connect with the advertising teams to create collaterals to communicate the brand proposition

- Develop Activations / BTL activities

- Effectively design media campaigns and work with the agencies to develop them.

- Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations

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Job Views:  
2299
Applications:  791
Recruiter Actions:  85

Job Code

1370310

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