Assistant Brand Manager - AlcoBev

Assistant Brand Manager (ABM) for Ready to Drink - AlcoBev

About the Role:

As the Assistant Brand Manager (ABM) Ready to Drink (RTD), you will play a critical role in executing marketing strategies and initiatives for the Ready to Drink category. Reporting to the Category Head RTD, your primary focus will be on the hands-on execution of marketing plans, supporting product launches, and ensuring seamless cross-functional collaboration. This role is designed for a proactive and detail-oriented professional eager to contribute to the growth of the RTD portfolio.

Who are you?

Experience: 3-6 Years in FMCG, Alcohol, or New Age D2C Brands.

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

What You Bring to the Table:

- Consumer Insight: Ability to analyze market trends and consumer data, particularly among Gen Z and Millennials.

- Project Management: Proven experience in managing multiple projects simultaneously, ensuring timely and successful execution.

- Marketing Acumen: Knowledge of brand marketing, consumer marketing, and digital marketing strategies.

- Collaborative Skills: Strong ability to work cross-functionally with various teams, including sales, supply chain, and finance.

- Execution Focus: A hands-on approach with a focus on efficient and effective implementation.

- Innovative Thinking: Creative mindset to bring fresh ideas and approaches to marketing and product development.

What You Will Do Day to Day:

- Execute Brand Strategy: Assist the Category Head RTD in implementing comprehensive brand strategies. Ensure all marketing activities align with the brand's identity, positioning, and competitive advantage.

- Market Research and Consumer Insights: Conduct market research and analyze consumer data to gain insights into consumer preferences and trends. Use these insights to inform and execute marketing strategies and product development.

- Marketing Campaigns: Plan and execute brand marketing activities, including campaigns, promotions, and digital marketing initiatives. Develop innovative and disruptive 360-degree communication campaigns, with digital and on-ground as lead mediums.

- Product Development: Collaborate with the product development team to support the creation and improvement of RTD products. Ensure that products meet consumer demands and market trends.

- Channel Presence: Work with Trade Marketing to enhance the channel presence of the RTD products. Ensure optimal product placement and visibility in key markets.

- Budget Management: Assist in managing the marketing budget for the RTD category. Ensure effective allocation of resources to achieve marketing objectives.

- Engage with Consumers: Foster a consumer-first culture by engaging with consumers regularly through various channels. Gather feedback and insights to continuously improve the product and brand experience.

- Performance Tracking: Monitor and analyze the performance of marketing campaigns and product launches. Provide regular reports and insights to the Category Head RTD.

- Cross-functional collaboration: Work closely with cross-functional teams, including sales, supply chain, and finance, to ensure seamless execution of marketing strategies and initiatives.

- Event Coordination: Plan and coordinate events, product launches, and promotional activities to drive brand awareness and engagement.

Key Performance Indicators (KPIs):

- Contribution to revenue growth and market share in the RTD category.

- Success and impact of marketing campaigns.

- Consumer engagement and brand loyalty metrics.

- Timely and successful execution of new product launches.

- Efficiency in budget management and resource allocation.

- Enhancement of channel presence and distribution effectiveness.

What We Offer:

- Competitive salary and performance-based bonuses.

- Opportunities for professional development and career growth within a fast-growing company.

- A collaborative, dynamic, and innovative work environment.

- Comprehensive benefits package, including health insurance, wellness programs, and more.

Location and Travel:

- Location: Based at the Head Office in Delhi.

- Travel Requirements: Minimal travel required, primarily for key events and meetings.

About the Company

The Company has a range of in-house brands. From the smoothest whiskeys to the sassiest gins, we've curated a diverse portfolio that's sure to tickle every fancy

Join us and be a part of a dynamic team that is driving the future of the Ready to Drink category. Bring your passion for marketing, creativity, and execution skills to help us achieve our ambitious growth goals.