Assistant Brand Manager

Key Responsibilities:

Brand Strategy:

- Collaborate with the Senior Brand Manager to develop and execute brand strategies that align with company objectives.

Market Research:

- Conduct market research to identify consumer trends, competitors, and opportunities for brand enhancement.

Content Development:

- Create and manage engaging content across various platforms, including social media, websites, and print materials.

Campaign Management:

- Assist in planning and executing marketing campaigns, from conception to analysis, to enhance brand visibility and drive sales.

Brand Identity:

- Maintain and uphold brand guidelines to ensure consistent messaging and branding across all touchpoints.

Collaboration:

- Work closely with the sales, product development, and design teams to ensure brand alignment and product launches.

Performance Analysis:

- Monitor and report on the performance of marketing campaigns, providing insights for continuous improvement.

Budget Management:

- Assist in managing the brand marketing budget effectively.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field. Preferably after Engg

- 1-2 years of relevant marketing or branding experience.

- Strong written and verbal communication skills.

- Proficiency in Microsoft Office and marketing software/tools.

- Creative thinking and problem-solving abilities.

- Excellent project management and organizational skills.

- Understanding of market trends and consumer behavior.

- Knowledge of social media platforms and digital marketing.

Preferred Qualifications:

- Experience in the home decor/ FMCG sector.

- Familiarity with graphic design and Adobe Creative Suite.

- Google Analytics or other analytical tools proficiency.

Travel : Once/ twice in a quarter

- Agency interaction will be high

- Candidate should be from good institute with Engg background & MBA