Aspri Spirits - Brand Manager

Brand Manager

- Aspri Spirits Private Limited was established in 2004. The company today represents some of the finest brands in the world of Wines and Spirits and has emerged as a leading player in the international alcoholic beverage segment.

- With spirits brands including Jagermeister, Patron, Campari, many more, and with new brands being added each year, Aspri's spirits division is a force to be reckoned with. Further to this, in India's challenging imported wine market, Aspri is also making waves.

About the Role :

- The Brand Manager shall be responsible for achieving brand objectives, key performance indicators and targets.

- This may be achieved by implementing strategies and tactics while managing and developing in-markets customers in a way that will achieve profitable long term growth.

Key Responsibilities :

- The Brand Manager will be responsible for achieving brand objectives, key performance indicators and targets by implementing strategies and tactics while managing and developing in-market customers in a manner that will achieve profitable long term growth.

- The ideal candidate should be a brand ambassador, bringing insights and best practices to assigned accounts while increasing market share.

1. Marketing and Brand Related :

- Responsible for the effective development and implementation of consumer and trade strategies across assigned brands.

- Interaction with Principal Brand Owning Companies on all routine matters, maintaining and growing relationships with brand representatives.

- Concept creation and follow up with the National Sales Head and Trade Marketing -Coordinator for implementation through the trade marketing team.

- Responsible for execution of brand activities and the delivery of brand initiatives while ensuring achievement of company objectives.

- Continuous assessment and reporting of the market and competitive set.

- Ensuring that the brand guidelines are followed correctly.

- Responsible for the effective and efficient management of assigned brand budgets. Including budget allocations and monitoring budget utilization (to be reported on regular basis).

- Strategizing of marketing plans to achieve synergies across brands represented.

- Working with external agencies (media, creative, PR, digital etc) and ensure appropriate delivery from the agencies.

- Execution of national, local and regional advertising, promotions and new product launches.

2. PR related :

- Managing PR activities for assigned brands.

- Develop and deliver creative and engaging PR strategies.

- Manage relationships throughout the business and ensure effective coordination of PR activities.

- Measure the effectiveness of communications delivered; recommend and implement improvements.

3. Manpower related :

- Responsible for training the team on Brand guidelines as shared by the principal.

- Developing a training manual for the team, to understand effective communication and display of the brand at various forums.

- Any other task as may be delegated by the reporting Manager or Senior Management.

Does this sound like you?

Must haves :

- Bachelor's/PG Degree.

- 5 years industry related experience within distribution, hospitality or supplier-community.

- Brand Management experience in any of the following industries: Food and Beverage, FMCG, Hospitality, or Consulting.

- Proficient in viewing competitive data for analyses.

Preferred :

- Proficient in viewing competitive data for analyses.

- Comprehensive understanding of the alcohol and beverage industry including knowledge of relevant laws, merchandising, mixology and industry competitors.

Candidate Attributes :

- Ability to create and sell innovative ideas.

- Focused and goal oriented.

- Attention to detail.

- Ability to work flexible hours which include evenings and weekends and travel when required.