Askme.com - Digital Content Specialist

This is a full-time position. This job is a mix of content production, strategy and copywriting and the ideal candidate will seamlessly move between roles with little oversight.

Core Responsibilities:

- Develop and maintain overall content strategy and standards for voice and tone for loyalty programs

- Establish process for, manage and execute on-going content projects with established templates and editorial calendars

- Produce high-quality short, medium and long-form copy that incorporates best practices for digital use

- Partner with the design team to create interplay between textual and visual elements

- Collaborate with the internal team and actively participate in project briefings

- Track and monitor performance for all digital content projects. Provide direct feedback/analytics with the goal to improve response/revenue

- Proactively bring ideas for content, promotions, video scripts, contests, blogs,social,emails,e-magazine etc.

Qualifications:

- Must be passionate about writing and digital

- Bachelor's degree in advertising, communications, creative writing, related field or equivalent training/experience

- Experience writing against an editorial calendar

- Strong understanding of website technology, social and email marketing including SEO, SEM, Social Media platforms

- Strong technical understanding of web analytics and the ability to pick up new monitoring and reporting tools quickly. Google Analytics experience a plus

- Ability to work in a fast-paced environment where the demands and directions of the work are constantly changing

- Solid presentation skills, both internally and client-facing

- Experience using standard Web Technology (HTML, CSS, Javascript, SQL) a plus