Asian Paints - Area Sales Executive

The position is that of a frontline sales Manager who would primarily be responsible for driving retail sales in defined geography with the help of a team, through creation, nurturing and management of dealer network through focus on Products and stakeholders thereby, achieving overall business objectives.

Primary Responsibilities Business Responsibility Areas

Business objectives

- Drive overall sales and growth at unit level by meticulous planning and designing of schemes, inputs and resources

- Strategize and drive growth of core and focused products by identifying opportunities and analyzing trends and getting the plan implemented by the team

- Explore opportunities for gaining market share by analyzing data and trends to ensure sustainable sale potential

- Analyze data and keep track of key parameters to enhance operational effectiveness

Market Development

- Identify opportunities for network expansion in the market like addition of new dealers, value upgradation of existing dealers etc.

- Design schemes based on sales planning agenda and market feedback to ensure overall dealer profitability and sales growth

Collections

- Oversee effective money circulation with dealers to ensure timely collections and ensure no outstanding dues

Customer centricity

- Enhance consumer experience by ensuring resolution of complaints within the defined timelines

- Value and volume targets for the Unit

- Percentage gain in market share

- Value targets at product level

- Percentage growth in Network expansion

- Collection Efficiency Index

- Closure of customer complaints within timelines

- Percentage of active contractors in loyalty programs

Contractor Management

- Maintain healthy contractor set by Identifying opportunity areas for engagement through participation in loyalty programs and also facilitate in their value growth by planned interventions

Demand Planning

- Forecast the material demand in the market appropriately to ensure availability of stock as per market demand

Integration

- Integrate with other verticals like Focus Product team, Project Sales, Services, Commercial and Marketing function to promote sales and service to customers

Team Management

- Work on growth and development of the reporting team by providing them with required inputs, direction and opportunities.

- Productive utilization of manpower resources to drive business growths

Candidate should be open to be placed in any location in India

Direct: 6-10 (Territory Sales Officers, Senior Officer, Admin Officers)

Indirect (Off-roll): 0-3 (DSR) c) Geography Coverage (Country-wide/ State-wide / Area-wide)

Qualifications

Essential

- Applicant must possess MBA / PGDM in Sales and Marketing 

- Minimum of 50% marks throughout the education without any backlog

- Graduation and Post-Graduation must be through a full time course Previous Experience

Desired

- Not applicable Functional Competencies

- Product Knowledge

- Analytical Skills

- Innovative Behavioral Competencies

- Impactful Communication

- Execution Excellence

- Lead people Additional Requirements

- Applicant should be mobile pan India as the said role is transferable in nature.

- Role involves extensive travelling to dealer counters in the unit