About Asanify Asanify (https://asanify.com/) is the #1 choice for the 50mn+ small businesses segment to manage their HR and Payroll. The modern beautiful system automates all payroll compliances and empowers employees to access payslip and apply leave on Whatsapp and Chatbots. It is just getting started and several FinTech offerings are on the way. Asanify is a Techstars portfolio company and a well-funded FinTech Startup. Asanify operates at the intersection of 3 of the hottest sectors of SME digitization, HR tech and Fintech. Its experienced founding team come from top institutes such as IIT Bombay, BITS-Pilani and Indian School of Business and have won global innovation awards across industries. Media coverage: - https://yourstory.com/2021/01/y-combinator-kolkata-hrtech-startup-Asanify-payroll-compliance - http://bwdisrupt.businessworld.in/article/Kolkata-based-startup-Asanify-simplifies-payroll-compliances-and-HR-operations-for-SMBs/20-01-2021-367602 - https://inc42.com/features/30-startups-to-watch-the-startups-that-caught-our-eye-in-april-2021/ About the role : - As the Director of Product Marketing and Growth, you- ll be responsible for building Asanify's Product Marketing capabilities from the ground up, and driving the overall product marketing vision and execution of our messaging, positioning and go-to-market strategies for all Asanify products. Key responsibilities : - Develop the messaging, positioning, and marketing materials for every Asanify product - Guide the creation of all marketing materials, from our website to product promo videos - Optimize marketing funnels and create email drip campaigns to improve conversions for 50,000+ monthly traffic - Build business case to convert customers for sales teams by synthesizing information across analytical tools for creating sales collaterals - Be the voice of the customer and manage, measure, and continually improve the client journey from sign up onward - Generate a strong pipeline of Marketing Qualified Leads to Sales teams - Help guide our thought leadership content and - Story- for key buyers - Prepare presentations for external PR/ Media/ Board communication and represent Asanify in industry forums Background/ Know how : - 4+ years product marketing experience for SaaS products - 1+ years of experience managing and developing a team of 2 or more - Strong writing skills with an eye for good copy and design - Experience creating a wide array of content: videos, blog posts, case studies, etc. - Experience with marketing stack e.g. Sendgrid, Hubspot, Market, Customer.io, etc. - Left and right brained. You- re both creative AND numbers oriented. You can analyze user data and implement tracking to measure success - Strong ownership of work - self-driven and entrepreneurial - Bonus points for achievements and Interest/ passion in extra-curriculars If you don't necessarily meet all of the requirements listed here, we still encourage you to apply because skills can be used in lots of different ways, your life experience is equally important sometimes. Benefits : - Asanify differs from other startups as it has a special focus on career growth, learning and benefits. - Top notch medical insurance including family cover - Unlimited leave and flexible work hours - Special credits for online learning courses - Competitive compensation package (salary, equity) - Fun, casual atmosphere and meeting-light culture

Kolkata

Asanify - Director - Product Marketing/Growth 

Asanify - Director - Product Marketing/Growth  ,Job Description for Asanify - Director - Product Marketing/Growth  in Asanify Technologies Private Limited in  Kolkata for (4-8) years of experience. Apply Now!

Job Description for Asanify - Director - Product Marketing/Growth  in Asanify Technologies Private Limited in  Kolkata for (4-8) years of experience. Apply Now!