Arzooo - Category Marketing Manager

Arzooo is India's largest and fastest-growing retail tech start-up organizing the highly fragmented physical retail and digitalizing them. Focused on the $80Bn markets for consumer electronics,

including white goods, TVs, mobile phones, and small appliances, its technology enables India's 5,00,000+ neighborhood electronics stores to offer the same selection of products as large, urban big-box retailers. Founded by industry veterans and backed by Eric Yuan (Zoom Founder) and top global VCs, Arzooo is dedicated to integrating over 5,00,000+ fragmented retail stores in PAN India and is already present across 50+ markets.

Founded by ex-Flipkart colleagues and IIT alum in 2018, Arzooo is India's fastest growing B2B commerce venture that enables physical stores by removing the barriers of inventory, scale, and capital through its technology platform. Arzooo platform empowers retailers with the following to drive up sales conversions in-store.

Digital inventory: 10X larger product selection

Efficient sourcing: allowing access to better prices for 10,000+ products from 150+ brands

A wide array of enabling services: financial solutions. Arzooo Credit was built to facilitate credit lending to offline retail equipping businesses with working capital headroom

Responsibilities:

- Possess a deep understanding of all traffic-driving mechanisms (Search, Social media, Push notifications, Affiliates, Email, SEO etc.) and actively engaging in optimization of those channels for the business.

- Develop the category's style guidelines, merchandising calendar, promotions. Deliver effective marketing campaigns to increase product awareness and adoption by collaborating

- Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.

- Define various category programs for product launches, customer scale-up, cross sell, customer upgrade within the category.

Desired Candidate Profile:

- 5+ years of professional non-internship marketing experience.

- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion