Artsana Group - Brand Manager - Communication

ROLE PURPOSE: To lead and develop the brand in India through developing a comprehensive branding and social media and PR presence via strategic initiatives.

KEY RESPONSIBILITIES:

- Manage and enhance a Chicco brand reputation to the Consumer and trade partner's

- Taking care of overall brand communication and visibility development and execution across all media such as TV, Digital, Print, BTL, e-commerce etc.

- Coordinate objectives with category managers internally and externally with Creative agency; Digital agency and PR agency for the delivery of Creatives and Campaign.

- Help promote uniformity and consistency of brand.

- Assist in development and refinement of uniform graphic standards and visual brand strategies.

- Managing Chicco India website; updating Product pages and increasing traffic to the website.

- Overseeing the social media strategy for the company.

- Create content for press releases, byline articles and keynote presentations.

- Managing online brand and product campaigns to raise brand awareness.

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Collaborate with agencies and other vendor partners, regular agency meetings and reports on activity progress.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- The above list is not exhaustive and could evolve with changing needs and priorities of the business.