Arthmate - Director - Product Marketing

Are you a quantitative thinker with a creative and analytical bent of mind? Are you proficient with the trending product marketing techniques such as pricing strategies & email campaigns? Are you confident about taking up the challenging task of leading the outbound marketing strategies of a fast- growing NBFC startup? Are you confident that you can showcase and project our products in a manner that it results in consolidating our brand image and boost revenues?

If your answer to all of the above are in the affirmative and you are willing to shoulder the responsibility of developing and implementing the most effective and profitable plans to position and promote Arthmate, then you and Arthmate are on the lookout for each other.

Key Responsibilities :

- Study and attain complete know-how of customer needs.

- Translate consumer needs into product requirements working with product management and development teams.

- Develop and record go-to market strategy for new products.

- Manage customer expectations and coordinate release and installation of marketing and promotional activities at product launch.

- Enhance product definition and positioning using competitive information, market and product analysis.

- Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.

- Identify all launch activities and ensure requisite tasks are assigned to responsible parties.

- Coordinate product launch team meetings, establish and supervise related activities.

- Ensure to complete all task to meet project milestones.

- Facilitate market research approach, methodology and integration of findings into product marketing department driving organizations go-to-market approach.

- Recruit and develop team of product marketing professionals having same company' values, innovation and fit with corporate culture.

- Search and screen new opportunity areas by analyzing company technology, customer requirements, workflows, market trends and competitive gaps.

- Develop and maintain relations with customers to understand their needs well.

- Translate customer needs into direction and features to ensure continuing product working with engineering and research.

- Merge data driven market understanding with customer feedback to prioritize go to market strategies.

- Analyze and study company products

- Translate technical details into benefits for the user

- Follow and analyze market trends to position products

- Develop product marketing strategies (pricing, advertising, product launching)

- Craft compelling messages across marketing channels (landing pages, ad campaigns)

- Work with various teams (design, content, acquisition, product, sales) to implement strategies

- Test marketing product features, releases and ad copy

- Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Desired Skills :

- You should be/ have :

- An expert in Market Analyses

- Proven prior experience as a Product Marketing Manager/ Brand Manager or a similar profile

- Well versed with product marketing techniques such as integrated marketing campaigns

- Working knowledge of Web Analytics Tools such as Google Analytics, WebTrends etc.

- Experience in Copywriting and Design will be an added advantage

- Creative

- Keen eye for detail

- Analytical bent of mind

- Exemplary quantitative skills

- Effective communication skills

- Consistent in academics

- A full time graduate/ post graduate degree from a well-respected institute

- Flexible

- Ability to work under high stress and duress

- Hands -on approach to work and deliverables

- Ability to select, form and lead a team of scalable, bright and ambitious team of youngsters

Desired Professional Experience : 8 to 12 years

Location : Gurgaon