Artha Group - Manager - Social Media Insights

What You'll Do:

- Monitor and analyze social media conversations and trends relevant to our brand and industry.

- Develop and implement social media measurement frameworks using social listening tools and analytics platforms.

- Track and analyze key social media metrics (e. g. , engagement, reach, impressions) to measure campaign effectiveness.

- Generate insightful reports and presentations that communicate social media data and insights to stakeholders.

- Identify emerging trends and opportunities to inform content strategy and campaign development.

- Collaborate with the marketing team to develop and optimize social media content for different platforms.

- Stay up-to-date on the latest social media trends and analytics tools.

You're a Perfect Fit If You Have:

- A minimum of 3-6 years of experience in social media analytics or a related field.

- Strong analytical skills and the ability to interpret complex social media data.

- Proficiency in social media analytics tools (e. g., Sprout Social, Brandwatch, Hootsuite).

- Excellent communication and presentation skills, with the ability to translate data insights into actionable recommendations.

- A strong understanding of social media marketing principles and best practices.

- Excellent written and verbal communication skills.

- A passion for social media and a keen eye for detail.