Artha Group - Manager - Social Media

About Artha Group:.

Artha Group is a trailblazer in the venture capital and private equity sector, boasting an impressive - 1,000 crores in Assets Under Management (AUM) spread across Artha Venture Fund, Artha Select Fund, and Artha Continuum Fund.

Situated in the vibrant financial district of Lower Parel, Mumbai, Artha Group has earned its reputation as an innovator and success story in the investment world.

Our portfolio comprises over 116 companies, including industry giants such as OYO Rooms, Purplle, IconBuild, Tala, Karza Technologies, and Rapido, showcasing our commitment to identifying and nurturing high-potential startups.

With a focus on generating liquidity, we have achieved 31 successful exits.

As we embark on our journey to expand our AUM by 5x in the next five years, we actively seek opportunities across diverse sectors, leveraging our deep industry knowledge and global investment reach.

Role Overview:.

- We seek a dynamic and experienced Social Media Associate to manage end-to-end social media needs for Artha Group, focusing primarily on lead generation through social media marketing and digital ideas.

- The role involves strategic ideation and execution of social media content and marketing initiatives focusing on lead generation.

- The successful candidate will be responsible for crafting monthly content calendars, leveraging their expertise in managing brands within the financial services space.

- Strong follow-up skills, effective communication, and a minimum of 5-6 years of relevant work experience are essential for success in this role.

Responsibilities:.

Social Media Strategy and Execution:.

- Develop and execute end-to-end social media strategies aligned with business goals.

- Create engaging and informative content to attract new investors.

Lead Generation:.

- Implement effective lead-generation strategies through social media marketing.

- Utilize digital ideas to enhance the impact of lead generation campaigns.

Content Calendar Management:.

- Ideate and plan monthly content calendars, ensuring consistency in messaging.

- Collaborate with internal teams and business heads to align content with business objectives.

Brand Management:.

- Leverage expertise in managing brands within the financial services sector.

- Maintain and enhance the Artha Group brand presence across social media platforms.

Follow-Up and Engagement:.

- Implement strong follow-up processes to engage with the audience and address inquiries.

- Monitor social media channels for brand mentions and respond promptly.

Social Media Analysis and Reporting:.

- Conduct regular analysis of social media performance using relevant analytics tools.

- Generate insightful reports on key metrics, audience engagement, and campaign effectiveness.

- Provide recommendations for optimizing social media strategies based on analysis findings.

Communication Skills:.

- Demonstrate strong communication skills to convey complex financial concepts in an accessible manner.

- Collaborate with internal stakeholders to gather information for content creation.

Qualifications:.

- Degree in Marketing, Communications, Business, or a related field.

- 5-6 years of proven work experience in social media management within the financial services domain.

- Strong understanding of the venture capital and private equity landscape.

- Proficiency in social media analytics tools.

- Exceptional written and verbal communication skills.

Compensation and Benefits:.

CTC: - 15 Lakhs per annum.

Monthly Salary: 12 Lakhs (paid monthly).

Retention Bonus: 3 Lakhs (paid at the end of the year.)