Area Sales Manager - Traditional Trade - FMCG

- Driving the volume growth agenda in Pune Handling ROM

- Business planning, forecasting and delivery of short term & long terms objectives (volume/ revenue/ growth/ systems & processes) at geography/ channel (GT Standalone/ GT Regional Chains)/ account/ category/ product level

- Driving sales team efficiency through effective utilization of sales enablers like DMS/ SFA by the sales team/ channel partners

- Guiding the team towards expansion of distribution footprint, while managing effective coverage of GT stores in the assigned geography through efficient distribution system

- Distributor appointment in line with desired business objectives and maintaining a robust and efficient Channel Partner network, through effective engagement and measures around healthy ROI management in line with defined business objectives/ processes

- Identification of brand building/ BTL activation opportunities and coordinating with relevant stakeholders (sales team/ marketing team/ external agencies) for timely and effective execution of these activities in line with business objectives/ priorities

- Guiding the team (sales team/ channel partners) to develop high level of engagement and strong working relationships with trade partners to influence in-store fundamentals of assortment and Share of Shelf, in order to deliver targeted volumes and market share

- Freezer governance (Identification of new potential asset deployment opportunities, along with optimum utilization of all previously deployed assets in trade)

- Timely planning, aligning internal stakeholders on long term/ short term interventions on trade input/ off-role team incentive and effective execution thereof, within agreed budgetary limits, to ensure delivery of business objectives

- Coordinating with internal/ external stakeholders for aiding in timely and smooth third party payroll management

- Coordinating with concerned internal/ external stakeholders for ensuring timely closure of on-roll/ off-role team vacancies in the assigned geography to ensure seamless business continuity