Area Sales Manager - Retail

Looking for Are Store Managers (ASMs) in Retail for a CE company.

Locations: Kolkata, Lucknow, Hyderabad, Pune and Kochi

The ASM's key purpose is to manage the overall product business in his assigned territory in Multi Brand IT (IT MBO) and CE (LFR) retail channel.

- Responsible for the sales development in his territory

- Build influential and collaborative business relationships with the retailer's store management and sales teams in order to ensure:

- Appropriate business management is achieved at store level (e.g. supply,demand, forecast, ST evolution, etc.)

- Appropriate time is scheduled and dedicated to building knowledge and selling skills.

- Implements sales target at Store level

- Acts as the first point of contact for channel for any sales/commercial issues

- Implements schemes/incentives/promotions to drive tertiary sales

- Monitors channel stock levels and ensures product availability

- Manages sales promoters performance at the outlet level. Ensuring optimum target setting for promoters and driving higher velocity.

- Ensures BTL tactics/activities are properly implemented at the store level

- Build a virtual team across the stores enabling them to effectively promote and sell the products

- Coach and develop promoters &store staff's knowledge of the product features, benefits and selling solutions through:

- Interactive workshops e.g. team meetings, one-to-ones, small groups.

- Practical in-store demonstration.

- Monitor and ensure that the merchandising and the maintenance of the in-store displays units and other POS material meet or exceed the brand and channel marcom standards.

- Manages IT Multi-brand (IT MBO) channel end to end (Account Management) in his/her territory. Appoints new partner as per guideline, ensures brand guideline adherence, dealing with National Distributors to plan inventory and drive sell in, Planning and executing BTL activities,etc.

- Provide a regular update to their manager on the performance of their territory

including Store Sell in, Sell Out, potential business challenges and issues related to maintenance andmerchandising within their assigned stores.

- Report back to their manager on - in-store competition- and - ranging- to ensure that store and competitor information is kept up to date.

Desirable attributes:

- 4-5 years sales experience, 18 months minimum in a supervisory role

- A consumer IT hardware, telecom or consumer electronics background.

- Graduate, MBA preferred

- Multi-site management experience

Please note that the relevant industry and geography experience is essential and I will not be able to reply to the ones that are not a fit.

Kindly write back with your detailed profile in MS Word format with compensation details.

Madhulika