Area Sales Manager - Retail

About Role:

Role title: Area Sales Manager

Function: Sales

Business Area: Retail

Reports to: Regional Sales Manager

Key accountabilities and decision ownership:

SALES:

- Deliver sales & revenue targets for all products and across merchant categories, by executing the distribution strategy at the channel partner level as well as direct sales Monitor quality of acquisition through all channels Competition Tracking, reporting schemes & programs Ensure availability of merchandise at retail while adhering to the norms Execute promotional activities to drive sales and build market share.

Distribution expansion:

- Appointment of new distributors in the area to and managing existing ones to deliver results

- Achieve retail coverage expansion targets through increase in number of outlets in existing and new geographies

People

- Sales team management (hiring, development, performance monitoring, training & retention) Target setting Adherence to processes Delivery of KPIs Day to day Performance Review & discussions.