Area Sales Manager - Regional Retail

- Achieve sales target for territory.

- Sales network expansion and management. Provide dealers and distributors in the area about information with new or improved products and services to improve sales in the area.

- Engaging trade schemes and maintaining commercial hygiene.

- Work continuously towards improvement of the channel.

- Maintaining a conductive professional relationship with our business partners.

- Responsible for the entire gamut of lead management, sales, and business development for the region.

- Analyzing competition scenarios and reporting the same. MIS Reporting.

- Monitor and analyze the market scenario, competitor's activities including price trade partner management:

- Monitor trade partner inventories and plan stock inventory.

- Collect feedback from distributors and dealers.

- Ensure timely collections and partner sign-off.

- Interdepartmental stakeholder management

- Ongoing movement of stock movement trends and ensuring continuous availability of key SKU's.

- Ensure training of trade partners- salesmen and sales promoters on products.

- Ensure shop floor hygiene- display, planogram etc.

- Implementation of credit policy, minimize daily sales outstanding and increase collections.

- Managing Depot: ensuring proper chain management and handling compliance issues.

- Demonstrate the company values in day-to-day activities.

- Taking care of key accounts and accounts which includes channel sales, maintaining planogram with competitive benchmarking, maintaining display, scheme working, sign off and reconciliation.

- Maintaining ND and WD, maximum reach with maximum depth.