The presentation about the company
For personal care and personal hygiene
- The company originally has textile and mouth freshener business now they are expanding the categories
- They are conducting a social movement to help across classes and levels of women with feminine hygiene products
- They are launching internationally- plan to expand across Asia - countries like China etc
- They are launching with north and east India, will go pan India then and after 1 yr they will go international
- Akshay Kumar, he is officially conducting an event in Delhi next week for the product
- The product development team is working from Switzerland and USA
- They will offer multiple ranges of thick and thin napkins across price ranges just like whisper and stayfree
- They will also launch products from 25 rs to 50/60 rs across quality ranges
- P&G team is also helping niine with this initiative
- This is worldwide one of a kind first ever initiative of this nature and this scale
- They have plan to gebarte revenue of 1 billion in 6-8 years
- ASM will penetrate the market, work on go to market strategy, Channel sales and distribution and modern trade for entire Delhi/NCR region.
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