Area Sales Manager - Modern Trade - FMCG - IIM/MDI/XLRI/FMS/IIFT

Candidate's Profile : Looking for MBA from Premier Institute (Batch 2007 to 2012) exp of Modern Trade in FMCG.

We are seeking to Identify Area Sales Manager Bangalore - Leading FMCG MNC company.

Location : Mumbai

Role:

Planning Role:

- Set, monitor and deliver key business and S&D objectives at period, quarter and Annual levels

- Develop the markets by using a judicious mix of tools available to drive Physical and Mental availability

- Deploy and/or create - person neutral- systems, processes and Ways of Working which lead to a fundamentally solid Sales Engine in his/her specific geography.

- Influence Key stakeholders such as LM, Trade Marketing, Sales development, Marketing and Regional Category teams of Retailers to align and garner necessary support to meet growth ambitions in the mid to long term

- Engage with Regional chains to develop & grow business

Execution:

- Deployment & Execution of period, quarterly and Annual business Plans

- Deployment and execution of all promotions and BTL activations planned by the National Key account team

- Driving the team of KAE, Merchandisers and Promoters to deliver the picture of success at the point of sales

Key Account Management:

- The MT ASM will handle the regional Chains that may exist in his region and conduct Key Account management function for those set of chains

- Key account management role would mean engaging with the Chains category Teams for Business planning and delivery, Promotion & Visibility planning and driving for Desired market Shares

- The Role would require the ASM to engage in Data Analytics and derive insights to be applied in driving business with the Regional Chains

People Function:

- Lead, Monitor, Motivate and drive performance by leverage selling tools and incentive programs as designed by the company

- Coach SO's on the company's product Sales & Distribution system and drive desired productivity levels

- Implement structured training interventions as per agreed calendar to continuously up skill his FSA / KAE / Promoter & merchandiser team

- Recruit desired numbers of FSA's / KAE's / Promoters and Merchandisers of targeted profiles within specific timelines

Jaina Mavani
Anakin Management Consultant