Area Sales Manager - Modern Trade - FMCG

Designation: Area Sales Manager - Modern Trade

No of Position: 1

Location- Based at Bangalore (Geography coverage - Kerala & Karnataka )

Education: Graduate + MBA / PGDM

Work Experience: 5+ years of Experience in Key Accounts Management for FMCG and Modern Trade

Industry Preference - FMCG (Food/Non-Food)

Job Responsibility:

- Managing Modern Trade Key accounts business for National Retail Chains. (Reliance Retail, ABRL, Reliance Market, D Mart, Tesco- Star Bazaar, Vishal Mega Mart, Hypercity, Future Value Retail, Walmart Retail).

- Joint Business Plan with Key National Accounts to set the Account wise objective for the current financial year and develop the tools to achieve the same.

- Planning internal marketing calendars of Promotions, Activations and New Product introduction and aligning the same with chains and ensuring implementation through Sales Operation Team.

- Activation budgeting for all national accounts and ensuring adherence and optimum utilization of budgets in all National accounts.

- Ensuring Complete Master Hygiene and designing GTM for National chains to achieve more than 90% fill rate across chains through coordination of Key Accounts Executives, Supply chain team and Sales Operation Team.

- Review of performance with National chains on Quarterly basis to analyze current performance basis plan and incorporate changes if required in yearly plans.

- TOT development, discussion and closure with all National Accounts on yearly basis in coordination with the National Accounts Head.

- Delegation of responsibility to Key Accounts Executives and motivating them to achieve the objectives set for their accounts.

- Internal Alignment with the Brand Managers to ensure our brand objective always gets achieved in Modern trade accounts.