Posted By
Posted in
Sales & Marketing
Job Code
1123567
Area Sales Manager- MT
KEY PURPOSE :
- This position is responsible for handling business in the specified geography in the Modern Trade.
- Maintaining relationships with key accounts at a regional level in order to achieve top line and bottom line plans for the organisation.
- Planning and executing key business strategies with the objective of achieving excellence in execution and higher growth with Key accounts in the specified geography
KEY RESPONSIBILITIES :
- Leading and mentoring team of Key account executives to ensure execution excellence and business plan-achievement
- Building long term relationships with strategic partners and negotiating favourable terms of trade with them.-
- Executing trade marketing and trade promotion interventions in line with the modern trade sales strategy and overall business strategy.
- Developing category management strategies to enhance selling effectiveness.
- Driving breakthrough visibility for our categories through formulating future ready merchandising and-planogramming strategies.
- Formulating effective sales policies and procedures specific to the modern trade channel.-
- Achieving planned sales by channel and customer.-
- Ensuring effective spends in driving sales and strengthening our brands.-
- Creating strategies and making recommendation in driving strategic brand sales-
- Launching new products as per plan within allocated budgets/ resources-
KEY INTERFACES :
Internal :
- With Central Modern Trade Team - KAMS, TMMS and Head of Modern Trade and Head of E
commerce
- With Operations - S&OP planning, logistics, stock levels etc.
- With Marketing - brand related plans, execution plans and inputs
- With Regional finance- for chain specific inputs and profitability plans
External :
- Regional Heads/ Regional Decision Makers of Modern Format Stores
- CFAs
- Consumers
- External manpower agencies
INCUMBENT PROFILE
- Minimum qualification: MBA in Marketing from a reputed B-School , with 3-5 years of experience compulsory Modern Trade channel experience and leadership experience.
- Strong business acumen, strategic thinking and analytical rigour
- Excellent negotiation, communication- & people management skills
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Posted By
Posted in
Sales & Marketing
Job Code
1123567
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