Area Sales Manager - Liquor

ASM (Liquor)

Volume achievement:

- Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly / quarterly and annual basis. Prepare the volume scheme and communicate the same to retailers.

- Ensure the achievement in the territory is as per budget by selling profitable brands and maintaining the right brand mix.

- Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.

- Manage the new product launches in the region.

Activation:

- Execute merchandising and promotional programs as per national and regional marketing strategies.

- Responsible for timely communication of the promotional scheme to the retailers and ensuring timely claim settlement of the schemes.

- Ensuring proper usage of brand and promotional elements.

- Responsible for training, deployment and evaluation of the third party employees.

Reports:

- Ensuring the visit frequency and coverage of the outlets in the territory is as per the daily journey plan.

- Responsible for the correct and timely submission of the claims and daily sales report and relevant repots.

- Keep a track on the competitor's activity and report the same to the reporting manager.

Execution:

- Ensure the RTC implementation at the retail outlet level. Maintaining the organisation standard wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet.

- Execute of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.

Collection:

- Maintain good relationship with retailers in their respective area and keeping the trade informed about pricing, promotion schemes etc.

- Ensure the collection of the outstanding from the market as per the organisation's norm

Qualification And Experience:

i. MBA in Marketing with Strong exp. of 5-10 years within a large Indian or MNC within the FMCG (Liquor) industry with a major focus on Channel, General Trade, Horeca & Modern Trade.

ii. Must be having good relationship with excise.

iii. Good relationship with Liquor trade lobby.

iv. Must have handled team of more than 5 sales executives

Remuneration:

An outstanding remuneration package that rewards professionalism and diligence will be on offer for the successful applicant as well as a well defined career path. An excellent package will be on offer for the right candidate, including an above industry base salary for the right person as well as the most complete employee benefit scheme. Don't miss out on this opportunity to join the market leader

RAJAN
Perfect Placer
Mobile : 8368469496