Area Sales Manager - General Trade - FMCG

Job Description :

- To achieve Division wise Sales Target (SAP Value).

- Monthly Sales planning and forecasting with the sales team.

- Execution of GGT/FBT Distribution Strategy in urban markets & Sub stockists

- To ensure business growths through TSO/TSI visiting all the stores and DC location at all India by driving primary and secondary target in sales and distribution related plans and activities and to guide front liners so as to ensure target achievement for the assigned territory.

- Direct Coverage upto 10k Population towns in Rural by appointing Sub stockiest upto 10k.

- Focus on Extraction to measure the Business from the effected expansion, ensure the desired throroughput from the Field Force is achieved.

- Assess and weed away the Weaker RS, consolidation of 10lac+ Population (Large Towns) Stockists.

- Achieve 100% Retail Brands Distribution Target within the JC

- Ensuring that all Field Force should be using Pristine APP in the market.

- Measure and reward through the APP usage for all company subsidised Field Force for weekly targets.

- Route to market should be tweaked as appointing financially sound and dedicated stockists across all levels.

- Responsible for micro level planning and executing TLSD, bills cut parameters, Retail Brands distribution / New Product Distribution/ New Outlet Expansion/ Productivity/TLSD & overall ECO through data acquired through APPs, Target Vs Achievement.

- Ensuring stock rotation to keep stocks fresh

- Achieve Van Distribution and execution upto 5-10k Population Towns

- Daily Calls Made, Bill Cut, ECO, and Retail Brands Distribution Dash Board to be made available in the TAB for all the Line Managers

- To be responsible on cheque bouncing and coordinate with the commercial team to ensure collection of payments on time.

- To ensure all process are adhered.

- IT Execution in terms of ensuring that the Sales Team is working pristinely on APP and the Contribution of Business is steadily increasing on RS Connect.

- TSOs to be taken through the video based training for him to download the same through OJT to required FF and new joinees.

- Provide KRA's to new joinees - Territory Sales Officers

- Allocate manpower in different areas depending on the individual capabilities

- Strengthening the TSO layer by critically reviewing them using 'Numbers Speak'. Measure BIG thinkers and Challenging Guys who under take audacious targets in each sales layer.

- Mentor and motivate team members ensuring sales, business generation and achieving budgeted figures

- Develop requisite skills and guiding poor performers

- Building Attitude Dictionary - To make a Strong & Robust Attitude driven Team at every level & identify challengers who drive Bigger Agendas in the market place with more Confidence and Conviction

- Present on weekly review with ZM & DGM