Area Sales Manager - General Trade - FMCG

Profile: Area Sales Manager

Sector: FMCG

Qualification And Experience:

- Post Graduate with 4-6 Years of Experience in FMCG Sales (Preferable in Food and Beverages)

- Should have strong experience in General Trade, Distributor Management, Product Knowledge, Market Intelligence, Competition Tracking, Network development.

Team management:

- Analytical Skills, People Management, Influencing Skills, Training Skills, Managing Teams, Achievement Orientation, customer Focus.

Hardworking and persistent:

- Result-oriented

- Self-directed learner

- Self-motivated

- Team player

- Good communication skills

- Sense of time management

- Problem solving skills

- Proactive

- Aggressive

Job Description:

- Achieve sales targets through channel partners in the assigned region through the sales team.

- Achieve volumes and targeted market share in the assigned region.

- Manage business by monitoring each distributor in terms of viability and profitability.

- Continuously work on identifying new opportunities.

- Addition for prospective distributors for expanding area coverage.

- Deliver Revenue growth target in line with the targets set in the region.

- New business development and managing existing accounts.

- Responsible for increasing direct distribution of existing and new launches.

- Provide ongoing evaluation of sales performance including tracking sales activities, opportunities, and contracts to increase revenue; improve salesforce efficiency and scale our business effectively.

- Initiate marketing programs/ BTL activities from time to time in the assigned region and monitor customer service to achieve sales objectives and customer satisfaction through the team.

- Update market developments periodically to facilitate proactive steps to combat competition.

- Establish best practices and methodologies for forecast accuracy and pipeline management.

- Actively participate in all forecasting activities and maintain a deep understanding of ongoing sales activity in support of sales executives.

- Timely Training to sales team on Sales process, Product CRM related activities.

- Reporting on distributor performance, market share, market intelligence, competitor analysis and team productivity.

- Develop reports and analysis on the effectiveness of sales initiatives and rep activities and their impact to market share.