Area Sales Manager - General Trade - FMCG

Job Responsibilities:

- Develop Sales Strategies: Create and implement effective sales strategies to expand market presence and achieve sales targets in the general trade sector.

- Manage Dealer Relationships: Build and maintain strong relationships with dealers and distributors, ensuring product availability and customer satisfaction.

- Channel Sales Management: Oversee channel sales activities, ensuring optimal product placement and promotional strategies in the assigned area.

- Market Analysis: Analyze market trends and competitor activities to identify opportunities for growth and areas for improvement.

- Sales Forecasting: Prepare accurate sales forecasts and reports to track performance and adjust strategies as needed.

- Training and Development: Train and support sales teams and dealers to enhance their product knowledge and sales skills.

- Customer Service: Address any issues or concerns from dealers and customers promptly to maintain high levels of satisfaction.

- Promotional Activities: Plan and execute promotional activities and events to drive sales and increase brand visibility.

- Budget Management: Monitor and manage sales budgets to ensure cost-effective operations and maximize profitability.

- Compliance: Ensure compliance with company policies, industry regulations, and legal requirements in all sales activities.

- Performance Monitoring: Regularly review and analyze sales performance metrics to drive continuous improvement.