Area Sales Manager - FMCG - West

Area Sales Manager - West

Key Accountabilities :

Accountability Related Initiatives

- Drive advertising performance review system

- Lead engagement with tracking agency to drive actionable insights on active campaigns

- Drive data backed pov on campaign performance (success or otherwise) as well as decisions leading to change (non performance or fatigue)

- Integrated pov across multiple sources (BLS, tracking, MMM. etc.) on the same campaign.

- Lead attribution work for long term brand equity and short term sales

- Lead learning experiments in attribution learning through the funnel- Awareness- Consideration and Purchase

- Lead agile feedback mechanism early in coms development cycle - Build a pre testing/ early feedback discipline through insightful yet agile ways. Ideal is to have script testing systems

- Effectiveness in ECom - Digital commerce communication effectiveness and ROI evaluation

- Learning organization - Periodic meta learnings on communication effectiveness- building guidelines and best practices