Area Sales Manager - FMCG/Retail

About Company:

- It is a one-stop cosmetic brand for all your beauty needs, providing a wide range of beauty products for all skin types and skin tones. They are India's #1st toxic-free brand by Bureau Veritas. Their products are Vegan, Cruelty-free & Dermatologically tested

Job Summary:

- We are seeking a highly motivated and dynamic individual to join our sales team as a General Trade and Modern Trade Sales Executive/Manager.

- The role will focus on driving sales, building strong relationships with retail partners, and expanding market presence across general trade (traditional retail outlets) and modern trade (organized retail formats).

- The ideal candidate will possess a deep understanding of both sales channels, excellent communication skills, and the ability to strategize and execute sales plans to achieve revenue targets.

Key Responsibilities:

General Trade:

- Develop and execute sales strategies for general trade channels to achieve sales targets.

- Build and maintain strong relationships with distributors, wholesalers, and traditional retailers.

- Regularly visit retail outlets to monitor product availability, stock levels, and merchandising standards.

- Collaborate with distributors and retailers to ensure timely product delivery and address any supply chain issues.

- Identify and develop new business opportunities within general trade channels.

- Monitor competitor activities and market trends, and report findings to management.

Modern Trade:

- Develop relationships with key accounts in the modern trade segment, including large retail chains, supermarkets, and hypermarkets.

- Negotiate trade terms, pricing, and promotions with modern trade partners.

- Ensure product visibility and implement effective merchandising strategies within organized retail stores.

- Plan and execute promotional activities in collaboration with marketing teams to drive sales in modern trade.

- Monitor stock levels and coordinate with the supply chain to ensure continuous product availability.

- Track performance against sales targets and provide regular reports on modern trade sales performance.

Qualifications and Skills:

- Bachelor's degree in Business, Marketing, or related field. MBA preferred.

- 3+ years of experience in sales, preferably in FMCG, retail, or consumer goods.

- Proven track record of achieving sales targets in both general and modern trade channels.

- Strong negotiation, communication, and interpersonal skills.

- Ability to manage multiple stakeholders and build long-term relationships.

- Excellent problem-solving skills and ability to adapt to market changes.

- Proficiency in MS Office (Excel, Word, PowerPoint).

- Willingness to travel as required.

Key Competencies:

- Sales Acumen: Deep understanding of retail dynamics in both general trade and modern trade.

- Relationship Building: Ability to foster and manage relationships with retailers, distributors, and key account holders.

- Negotiation Skills: Expertise in negotiating contracts, trade terms, and promotions with various stakeholders.

- Analytical Thinking: Ability to analyze sales data, market trends, and competitors to inform decision-making.

- Team Collaboration: Work closely with cross-functional teams, including marketing, supply chain, and finance, to ensure alignment in sales activities.