Area Sales Manager - FMCG - IIM/ISB/FMS/MDI

Area Sales Manager (ASM) - FMCG

Position : Area Sales Manager (ASM)

Function : FMCG Sales (General Trade)

Location : Uttar Pradesh/East/South

Industry Type: FMCG MBA pass-out from Tier 1 colleges only MBA pass-out batch 2019/2020/2021

Diversity (Female) candidates only

About the Company : One of India's leading and most reputed FMCG conglomerates

Role Summary : To sales and distribution objectives at the area level within the assigned region.

Responsibilities :

- Achieve monthly, quarterly and annual volume and revenue targets

- Plan for territory specific strategies to meet the sales & distribution objectives for the region Plan and forecast for the coming months and quarters to ensure inventory readiness

- Distributors are appointed wherever necessary and it is his responsibility to track their overall performance on key metrices.

- Supposed to optimize the quantity & quality of customers in his area such that there are no service gaps while ensuring adequate service levels for trade and financial viability for customers.

- Responsible for primary & secondary customer complaint resolution.

- Growth & Execution: Top-line growth in the area and ensures all execution metrices are also in place. He will also need to monitor channel-wise and category-wise growths in the territory. It is also the responsibility to ensure all new launches are landed in the area and to ensure all merchandising activities are run well. Execution metrics are the input metrics for delivering share gaining growth and are hence very important.

- Drive a team: Team handling & team building are the most important aspects of the role. Responsible for managing the team, motivating them and getting them to deliver their metrices. He needs to understand the working style and strengths and weaknesses of each person to get them to reach their potential and also needs to provide developmental inputs on a continuous basis..

- Ensuring controls & financial hygiene: Along with Commercial & Supply Chain team, ASM supposed to have check on system hygiene at customers on aspects like extent of sales return, extent of damage/ shortage claims, mismatch between primary & secondary, physical vs. book stock mismatch, trade discount

Requirements : 1-3 years of experience in managing sales and distribution (general trade) in reputed FMCG companies