Area Sales Manager - FMCG/FMCD

Job Objective:

To achieve the Sales Objectives for the assigned Area through the team of STLs, Market Developers, Route Salesmen by brand and pack

Job Responsibilities:

1. To track Productivity Measures and implement corrective actions

2. To regularly evaluate distribution gaps in terms of fill rate, servicing and take corrective actions

3. To allocate HE Targets STL wise & track Horizontal Expansion plans and take corrective action on the same

4. To complete predefined OJTs to provide inputs for improving functional skills and to implement Capability Initiatives, review progress and take corrective action.

5. To drive improvement of ME as per RED

6. To track and report on competitive activities and developments and propose any activities to counter the same.

7. To effectively implement any sales, promotional activity, new product launch

8. To plan discount and DME spend as per allocated budget and monitor actual spends.

9. To manage Placement of SGAs to ensure optimum productivity and to ensure regular tracking of assets and adherence to Company Asset Policy

10. To evaluate performance and skills of STLs and MDs and provide inputs via on the job coaching, training etc