Area Sales Manager - FMCG

SALES :

- To monitor the sales on day to day basis

- Ensuing Product Mix in the sales

- Ensuring cheque along with Permits

- Monitoring Competitors activity in Market

- Monitoring effective use of POP materials along with Co's products prominently displayed at all RETAIL SHOPS

- Working with Field Force in Market

- Provide effective customer service

OUSTANDINGS :

- Control on outstanding

- Ensuring timely payment from Distributors/Govt Agencies, as per the stipulated time given to them.

- Control on journey plan for the Field Force in order to reduce expenditure while covering the maximum territory.

PROMOTIONAL ACTIVITIES :

- Monitoring Schemes in RETAIL TRADE and DISTRIBUTORS.

- Monitoring and implementing successfully promotional activities from time to time

- Monitor competitor activity and report

CO-ORDINATION WITH BREWERIES / EXCISE :

- To co-ordinate with Brewery on day to day basis in terms of getting the right Product Mix, Despatch of goods to respective towns/distributors

- Monitoring of EVC's / - C- Forms

- Collecting data from Excise pertaining to competition

- Collecting information regarding Excise Rules and passing the same to Distributors/Brewery/H.O.