Area Sales Manager - FMCG

Essence of Role - Key Accountabilities

Developing and Implementing

- Develop and ensure implementation of Sales strategies to deliver annual volume objectives of the region within budgeted costs

- Achieve primary and secondary sales ensuring effective distribution of Company's products

- Propose sales promotion plan/schemes to the Sales Head

Identifying and Monitoring Distributors

- Manage the distribution network and C&F agents with periodic monitoring of sales and collections

- Identify and network with distributors for deeper market penetration and reach

- Work closely with dealers and distributors and assist them to promote the Company's products

Monitoring :

- Continuously monitor competitor activities, conduct competitor analysis, keep abreast of market trends

- Analyze market response/requirements and communicate the same to the Marketing team

- Plan and monitor new product launches in co-ordination with the Marketing Team

People Management

- Hire, train and appraise sales staff in line with company policy

Role Dimensions

Financial Dimensions

Non-Financial Dimensions

- Assisting the RSM in Strategizing, planning and execution of all sales related activities

Role Complexity:

Based at headquarter location but expected to travel all over his assigned Territory

Educational Qualifications

Should be a Graduate with an MBA/PG Diploma in Sales & Marketing/Business Management

Experience Required

- 8-10 years prior experience in a reputed FMCG company, preferably in the Home and Personal Care segment

- Preferably should have handled multi-state/regional level responsibility in previous assignments

- Should have handled both retail and wholesale in the previous assignment

- Should have experience in General Trade in the previous assignment

- Should have handled new Brand Launches and its subsequent stages

Priyanka Sharma
Talent Advisor
Talent Socio Bizcon LLP
p: 011-47505382