Area Sales Manager - FMCG

- This is a managerial role where one has to apply and lead the commercial business strategy to achieve sell-in and sell-out sales targets, be responsible for the successful delivery of services and also contribute to the winning of new key customers.

Job Responsibilities:

- Ensure the achievement of Annual Operating Plan in terms of primary and secondary

- Building market strategy to generate higher revenue and locate the gap and opportunity area and getting the plan executed by the team

- Recruiting, managing, and motivating the sales team

- Working cohesively with other functions and collaborating constructively with peers

- Managing channel partners and collaborating with them to ensure healthy ROI

- Planning with the team to execute channel expansion and new town expansion

- Monitoring merchandising standards, planogram, and product visibility in the market with dominance as per company norms

- Monthly and quarterly forecasting of all major brand and SKU to plan and execute optimum result.

Key Deliverables:

- Achieving sales targets

- Train and retain talent - BDEs

- Expanding into new geographies/Business Development

Technical Skill sets:

- Relationship orientation to manage distributors

- Sales and primary sales objectives

- Analytical

Key Competencies:

Experience in FMCG industry in general trade

Key Relationships:

Internal: Sales, Marketing, Merchandising, Controller

External: Distributors, Retailers