Area Sales Manager - FMCG

Young, energetic and a team player with the ability to build a strong team while delivering on sales targets.

Graduate preferably with a postgraduate degree or diploma in Business Management.

Should have at least 8-10 years of experience in an FMCG company.

Accountable for achieving the coverage, distribution, display and range selling objectives

To achieve secondary and primary sales objectives as per Annual Business Plan.

This role provides direction and leadership to the field Staff while responsible for the customer satisfaction and market share within the assigned territory

Principal Accountabilities

- Looking after the Business operations of the assigned territory.

- Assigning Sales targets to ASEs and Sales Officers and monitoring on weekly basis.

- Achieve weekly and monthly Primary & Secondary Sales targets and distributor's ROI.

- Handling a team of Sales Officers and distributor's salesman.

- Plan & implement Distribution Infrastructure for market coverage.

- Drive Numeric Distribution & Geographical Expansion.

- Handling existing distributors & appointing new distributors.

- Efficient stock management at CFA / stock points.

- Competition tracking.

- Effective implementation of sales management systems.

- Training of Sales force & People management

- Looking after sales promotional activities.

- Product Wise/Market Wise analysis and making action plan to improve sales.

- Monitoring retailing and merchandising activities.

- Handling C&FA and monitoring stock, billing and claims.

- Administration like Claim settlement and reports to H.O.

Manage the sales team by communicating clear job expectations, monitoring and evaluating performance.

- Training and motivating sales team

- Prepare monthly reports on actual sales vs. targets. Report on business opportunities trends and competitive information.

- Evaluation of distributors in terms of sales growth, market share.

- Sales plan review on Monthly, Quarterly, Yearly basis.