Area Sales Manager - FMCG

ASM's (For Karnataka, Pune & Gujrat)

MAIN ACTIVITIES / TASKS:

- To establish sales targets & achieve the same geographically, monthly, weekly and daily targets.

- To analyze stock movement/availability.

- Help business head in developing long term pricing strategy to maximize variable margin through product/ territory/ pack mix decisions.

- Regularly have commercial review for profitability and working capital including debtors.

- Have a clear focus on B2B such as corporates, transportation companies, hospitals to build distribution and visibility.

SALES MANAGEMENT: 

- Assess sales potential of area and formulate strategy.

- Monitor performances and meet volume targets.

- Interact with Key Customers.

- Achieve sales targets through coverage of Dealers, Institutions and Key Accounts.

- Ensure meeting projected number of Institutions / Key Accounts base for the business through an ongoing search for viable business tie-ups.

- Ensure collection norms are met.

- Ensure accuracy in Sales Forecasting to make way for efficient planning at central.

- Analyze and solve customer complaints on priority basis to achieve sale volumes and enhance customers- satisfaction level.