Area Sales Manager - FMCG

Job Responsibilities:

i) Ensure the achievement of Annual Operating Plan in terms of primary and secondary

ii) Building market strategy to generate higher revenue and locate the gap and opportunity area and getting the plan executed by the team

iii) Recruiting, managing, and motivating the sales team

iv) Working cohesively with other functions and collaborating constructively with peers

v) Managing channel partners and collaborating with them to ensure healthy ROI

vi) Planning with the team to execute channel expansion and new town expansion

vii) Monitoring merchandising standards, planogram, and product visibility in the market with dominance as per company norms

viii) Monthly and quarterly forecasting of all major brand and SKU to plan and execute optimum result.

Key Deliverables :

i) Achieving sales targets

ii) Train and retain talent - BDEs

iii) Expanding into new geographies/Business Development

iv) Technical Skill sets:

v) Sensitivity to beauty

vi) Relationship orientation to manage distributors

vii) Sales and primary sales objectives

Key Competencies:

Experience in FMCG industry in general trade/modern trade

Team Size:

People management of Business Development Executives (BDEs) - 4-5

Education: MBA from premier institutes

Key Relationships:

Internal: Sales, Marketing, Merchandising, Controller

External: Distributors, Retailers