Area Sales Manager - FMCG

Are you interested in a fulfilling career in a world class FMCG company-

Our Client, established in 2010, has shaken the market with traditional Indian drinks. The idea of selling traditional drinks packaged was one of the most innovative ideas in the Indian market and it is today among the fastest growing brands in the FMCG space.

As the Area Sales Manager - General Trade, you will be responsible for the sales performance of the General Trade Channel and for driving primary and secondary sales in South and Central Delhi Markets.

Your responsibilities include:

- Establishing, maintaining and expanding the customer base (South & Central Delhi)

- Developing sales strategies and setting targets

- Planning, implementing and monitoring annual drive-plan for the whole territory as an entrepreneurial manager

- Driving, tracking, managing and reporting Primary and Secondary sales in the territory

- Owning responsibility for all promotional activities in the territory

- Preparing comprehensive business plans and breakdown of primary and secondary targets for the team

- Monitoring team performance and motivating them to reach targets

- Increasing business opportunities through various routes to market

- FMCG Channel Management: Managing distributors and dealers, right from their appointment to their ongoing coordination, business relationship and sales performance

- Developing strong analytical, tactical and organizational skills for channel partners

- Monitoring competitor activities and devising effective countermeasures

- Team management: the End-to-end responsibility of managing 2 -3 Area Sales Executive in the team and for driving sales and performance against targets

- Conducting review meetings and effecting continuous improvements

- Conceptualizing and implementing incentive schemes and maximizing their impact

- Establishing comprehensive geographic coverage for the territory

- Creating new potential retailer points for the company

- Ensuring best in class in-store execution and compliance

Candidate Profile:

- Demonstrable industry experience of 2-6 years in the Food and Beverages industry, preferably from Packaged Food/ Beverages

- Male candidates preferred

- MBA candidates with comprehensive area knowledge and Extensive experience in General trade in South & Central Delhi markets

- Seasoned team leader driving primary and secondary business, and has experience of handling a small team of sales executive

- Ability to track and report using Excel

- Thrives on challenges

- Flexible for extensive travel within the region

- Strong Communication Skills

Annual CTC: Rupees 8,00,000 to 10,00,000