Area Sales Manager - FMCG

Key Responsibilities:

Demand Planning & Forecasting:

- Lead the demand forecasting process for the city, working closely with the sales and operations teams to ensure accurate forecasting and alignment with business goals.

- Monitor and manage the sales pipeline, ensuring demand generation activities align with company sales objectives and growth targets.

Sales Strategy & Execution:

- Develop and implement effective sales strategies to drive sales growth within the assigned city.

- Work closely with the regional sales manager to ensure alignment of city-level strategies with broader organizational goals.

- Monitor sales performance against targets and take corrective action when necessary.

Market Expansion:

- Identify opportunities for market expansion within the city and strategize to capture new markets.

- Build strong relationships with local distributors, retailers, and key accounts to increase market reach and product penetration.

Team Leadership & Development:

- Lead, mentor, and manage a team of sales officers and territory managers to drive sales performance in the city.

- Ensure effective training, support, and development for the sales team to maximize their performance.

Key Account Management:

- Manage relationships with key accounts in the city, ensuring high levels of customer satisfaction and long-term partnerships.

- Identify and nurture strategic partnerships with major accounts to enhance sales and brand presence.

Sales Operations:

- Monitor and ensure the efficient implementation of sales programs, promotions, and campaigns within the city.

- Work closely with supply chain and logistics teams to ensure product availability and timely deliveries.

Performance Monitoring:

- Analyze sales data and key performance metrics to evaluate city performance and implement improvements.

- Regularly report on city sales, growth opportunities, and challenges to senior management.

Key Requirements:

Experience:

- 1+ years of experience in sales management in the FMCG industry, preferably in the food & beverage sector.

- Proven track record of achieving sales targets and driving demand generation in a competitive market.

- Experience in managing sales teams, developing sales strategies, and leading demand planning initiatives.

Skills:

- Strong understanding of demand forecasting, sales operations, and territory management.

- Expertise in key account management and building strong, long-term customer relationships.

- Excellent leadership, communication, and negotiation skills.

- Ability to work cross-functionally with teams such as marketing, operations, and logistics.

Education:

- Bachelor's degree in Business Administration, Sales, Marketing, or a related field. An MBA is a plus.

Other:

- Strong analytical skills and the ability to interpret data to make strategic decisions.

- Ability to work under pressure and meet deadlines.

- Comfortable working in a fast-paced, dynamic environment.