Posted By
Posted in
Sales & Marketing
Job Code
1301257
Area Sales Manager- Reputed FMCG Client
Position Name- Area Sales Manager
Main Responsibilities & Tasks:
Strategy and AOP:
- AOP target planning & tracking for Sales Managers that are consistent with Unit plan.
- Execute necessary plans to consistently grow shares in each category as per plan.
- Ensure transparent communication to the field team including partners.
- Managing discounts and distributor margins.
- Setting up and Retiring DB channels and guide on standard operating procedures.
Market Share:
- Improve market share by increasing net distribution and weighted distribution.
- Activate brands - Pack wise & channel wise activities to improve Market Share.
- Ensure asset productivity and drive corporate/regional marketing agenda.
- Develop team capabilities to address channel partner stability related issues.
- Understand financial impact of promotions in the territory, rationalize and ensure clear communication and adherence of promotions.
- Possess high competition intelligence in constant monitoring of all competition.
Team Building:
- Assess performance capability & providing development feedback to team.
- Recognize Sales managers on internal/external platforms.
- Partner with Sales HR and drive Core People Processes across the team.
- Own the frontline functional skill development and Development
Experience : FMCG Sales (Similar GTM)
Qualifications : MBA (Marketing) Batch 2019-2022 (Tier 2/3)
Competencies :
Knowledge :
1. FMCG sales overview
2. Distribution Business
3. Computer Proficiency - Excel, Word, PPT, Outlook
4. Local Language and English
5. ROI Understanding
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Posted By
Posted in
Sales & Marketing
Job Code
1301257