Area Sales Manager - FMCG

Job Responsibilities :

- Ensure the achievement of Annual Operating Plan in terms of primary and secondary

- Building market strategy to generate higher revenue and locate the gap and opportunity area and getting the plan executed by the team

- Recruiting, managing, and motivating the sales team

- Working cohesively with other functions and collaborating constructively with peers

- Managing channel partners and collaborating with them to ensure healthy ROI

- Planning with the team to execute channel expansion and new town expansion

- Monitoring merchandising standards, planogram, and product visibility in the market with dominance as per company norms

- Monthly and quarterly forecasting of all major brand and SKU to plan and execute optimum result.

Key Deliverables :

- Achieving sales targets

- Train and retain talent - BDEs

- Expanding into new geographies/Business Development

Technical Skill sets :

- Relationship orientation to manage distributors

- Sales and primary sales objectives

- Analytical

Key Competencies :

Experience in FMCG industry in general trade/modern trade

Team Size : People management of Business Development Executives (BDEs)

Key Relationships :

Internal : Sales, Marketing, Merchandising, Controller

External : Distributors, Retailers