Area Sales Manager - Consumer Durables/Bicycle Business

Area Sales Manager

- Renowned Bicycle Brand of India is seeking an experienced and dynamic Area Sales Manager to join the team.

- The ideal candidate will be responsible for driving sales, managing a team of sales representatives, and achieving sales targets within the assigned geographical area.

- The role demands strong leadership, strategic planning, and a deep understanding of the consumer durable industry.

Key Responsibilities:

- Drive Achievement of Revenue and Volume Targets: Strategize and implement plans to meet quarterly and annual revenue and volume targets.

- Regularly review performance, identify core issues, and align targets accordingly.

- Dealer Management: Manage product availability at dealerships by deciding inventory levels according to norms.

- Ensure dealers maintain optimum inventory levels.

- Effective Receivables Management: Recommend appropriate credit limits, follow up on collections, and minimize overdue payments.

- Supervision of Sales Team: Monitor and supervise Territory Sales Executives (TSEs) to ensure adherence to agreed norms.

- Provide on-the-job training to enhance productivity.

- Performance Improvement: Identify key performance roadblocks and facilitate timely resolution to ensure targets are met.

- Market Expansion: Take ownership of market expansion by identifying opportunities for dealer appointments.

- Ensure the appointment of quality dealers.

- Claims Management: Handle claim generation and ensure timely settlement of shortages, price differences, and quality complaints.

- Market Intelligence: Collect and share market intelligence within the assigned territory to support decision-making.

- Forecasting and Planning: Forecast sales, devise product placement plans, and develop dealer wise sales plans.

- Channel Expansion and Evaluation: Plan and evaluate channel expansion initiatives to ensure sufficient market coverage.

- Competition Benchmarking: Conduct benchmarking activities to assess and understand competition within the market.

- Scheme Targets and Volume Planning: Develop scheme targets and plan volumes accordingly to drive sales.

- Initial Placement Convincing: Convince stakeholders on the initial placement of products to facilitate sales.

- Issue Resolution: Address issues such as shortages, price differences, and quality claims promptly and effectively.

Key Requirements:

- Experience: 5 - 9 years of relevant experience in sales management, preferably in the consumer durable industry.

- Education: MBA in Marketing, Sales, or a related field.

Skills:

- Strong leadership and team management skills.

- Excellent communication and negotiation skills.

- Proficiency in sales planning and market analysis.

- Ability to work independently in a field role.