Area Sales Manager - Consumer Durables

Roles and responsibilities:

1. Effectively manage the distribution channel & optimize sales in the territory for Air Conditioner, Refrigerator, and Washing Machines business.

2. Expanding the dealer infrastructure and appointing new channel partners in untapped markets and ensuring volume and market share growth in the given territory.

3. Keeping a close watch on competition strategies & actions & working out countermeasures.

4. Handling sales promotion schemes in association with retailers.

5. Evaluating effectiveness of Retailers/Dealers in meeting the customer requirements.

6. Enhancing brand visibility and recall through regular campaigns in association with marketing department.

7. Developing/Promoting the Brand Voltas.

8. Managing Working Capital effectively.

9. Organize merchandise at major counters.

10. Ensure proper product display and visibility

Candidate Expectation:

Graduate / Postgraduate with 7 - 12 Years of experience in selling consumer durable Products (Air conditioner, Refrigerator and washing machine).