Area Sales Manager - Consumer Durable/Domestic Appliances

You are responsible for

Coverage and Direct & Indirect distribution

The key deliverables are as follows

- Responsible for both primary and secondary value and volume of sales.

- Responsible for driving sales strategy through their team, setting targets, category penetration and expand dealer network.

- ARD (Authorized Re-distributor) Management - Monitor and control ARD's inventory, market outstanding and ensure healthy ROI

- Ensuring prompt roll-out of trade schemes and commercial hygiene

- Responsible for shop-floor hygiene - Display, Planogram, activations etc.

- ISP (In-Shop Promotor) Management - Training and monitoring of productivity of ISPs

- Competitor Analysis - Up to date information of competitor products, schemes etc. and coming up with recommendations to stay ahead of competition

- Identifying & addressing capability needs of his/her team - both technical and behavioral

To succeed in this role, you should have the following skills and experience

- Proactive Planning & Execution

- Commercial Acumen

- Market Orientation

- Data-based Decision Making

- Team Management

- In-store Management

- Drive for Results

- Persuasive Communication

- Graduate(Any) + MBA with specialization in sales/marketing is mandatory

- Minimum 5 years in Sales with FMCG/FMCD background(preferred)