Area Sales Manager - Building Material

Job Title : Area Sales Manager

Job Location : Hyderabad

About the company : Leading player in the building material segment

Job Purpose :

The ASM will be responsible for expanding the company's retail business by appointing new dealers and distributors, as well as servicing and maintaining relationships with existing ones to maximize sales and revenue growth in the designated area. The role requires strong sales expertise, strategic thinking, and the ability to drive results through effective management of the dealer network.

Key Responsibilities :

Dealer/Distributor Network Expansion:

- Identify potential dealers and distributors in the assigned region and build a robust network.

- Appoint new dealers and distributors in line with the company's growth strategies.

- Conduct market research to understand customer needs and the competitive landscape.

- Develop and implement plans to target and onboard new retail outlets.

Sales and Revenue Generation:

- Achieve sales targets by promoting products to dealers, distributors, and retailers.

- Conduct regular sales visits and follow up with dealers to ensure product availability and increase sales.

- Develop and execute sales plans to drive revenue growth in the region.

- Monitor and manage the sales performance of appointed dealers to ensure they meet sales targets and KPIs.

Relationship Management:

- Maintain and strengthen relationships with existing dealers and distributors to ensure customer satisfaction and loyalty.

- Provide excellent post-sales service, ensuring prompt resolution of issues and concerns.

- Train and guide dealers on the product portfolio, sales techniques, and promotional campaigns.

- Conduct regular feedback sessions with dealers to identify opportunities for improvement and growth.

Market Analysis and Reporting:

- Monitor market trends, competitor activities, and customer preferences to adapt sales strategies.

- Prepare and submit regular reports on sales performance, market activities, competitor analysis, and any issues faced.

Promotions and Marketing Support:

- Collaborate with the marketing team to plan and execute promotional campaigns that support sales objectives.

- Organize product demonstrations, trade shows, and dealer events to increase product awareness.

Team Collaboration:

- Work closely with the operations and logistics team to ensure timely delivery of products to dealers.

- Coordinate with internal teams to resolve any operational challenges and improve sales efficiency.

Skills and Qualifications :

- Minimum 5+ years of experience in sales, within the retail or building materials sector.

- Proven track record in dealer/distributor network management and achieving sales targets.

- Experience in the stone, marble, or construction-related retail business is highly preferred.

- Strong interpersonal and communication skills, with the ability to build lasting relationships with dealers and distributors.

- Excellent negotiation, presentation, and closing skills.

- Strategic thinking and problem-solving abilities.

- Strong organizational skills and the ability to multitask in a fast-paced environment.

- Self-motivated and goal-oriented, with a proactive attitude toward achieving sales objectives.

- Knowledge of the marble, granite, or stone industry would be an advantage.

- Proficiency in Microsoft Office (Excel, Word, PowerPoint) and CRM software.

- Ability to analyze sales data and generate reports using CRM tools.