Area Sales Manager - Brewery

Job purpose: To ensure achievement of sales volumes, market share and profitability targets as budgeted.

Key responsibilities: SALES

- To monitor the sales on day to day basis

- Ensuing Product Mix in the sales

- Ensuring cheque along with Permits

- Monitoring Competitors activity in Market

- Monitoring effective use of POP materials along with Co's products prominently displayed at all RETAIL SHOPS

- Working with Field Force in Market

- Provide effective customer service

OUTSTANDINGS:

- Control on outstandings

- Ensuring timely payment from Distributors/Govt Agencies, as per the stipulated time given to them.

- Control of Branch Imprest

- Control on journey plan for the Field Force in order to reduce expenditure while covering the maximum territory.

PROMOTIONAL ACTIVITIES:

- Monitoring Schemes in RETAIL TRADE and DISTRIBUTORS.

- Monitoring and implementing successfully promotional activities from time to time

- Monitor and report competitor activity

CO-ORDINATION WITH BREWERIES / EXCISE:

- To co-ordinate with Brewery on day to day basis in terms of getting the right Product Mix, Dispatch of goods to respective towns/distributors

- Monitoring of EVC's / - C- Forms

- Collecting data from Excise pertaining to competition

- Collecting information regarding Excise Rules and passing the same to Distributors/Brewery/H.O.

SUBORDINATE DEVELOPMENT:

- To give on-the - job training to subordinates

- To identify training programs for self

Measures to success:

- To achieve the sales target on day to day basis

- Ensuring Product Mix in the sales and cheque along with Permits

- Report Competitors activity in Market and use of POP materials along with Co's products prominently displayed at all RETAIL SHOPS

- Provide effective customer service

- Ensuring timely payment from Distributors/Govt Agencies, as per the stipulated time given to them.

- Implementation of Schemes in retail trade and distributors and successfully promotional activities from time to time

- Co-ordination with the State Head on day to day basis in terms of getting the right Product Mix, Despatch of goods to respective towns/distributors

- Collecting data from Excise pertaining to competition, Excise Rules and passing the same to Distributors/Brewery/H.O.