Area Sales Manager - Beverages Segment - FMCG

Area Sales Manager - Beverages - Indian FMCG MNC

Client : FMCG - Beverages segment Leading brand and big market player in multiple industries.

Locations : Varanasi, Madurai and Coimbatore

Looking for candidates from Beverage industry ONLY

Purpose of role :

- The Area Sales Manager will be responsible for primary and secondary target achievement of the assigned territory.

- Handle General Trade & Modern Trade for Beverages categories.

- Adept at identifying and developing key clients for business excellence and accomplishment of targets.

Responsibilities :

- Primary and secondary target achievement of the area

- Monthly Sales planning and forecasting, taking into account the shelf life

- Channel Management

- Cost Management

- Team Management

- Month wise business forecasting, bench marking the previous year

- Data & aligning with the Annual Operating Plan

- Competition tracking & making proactive plans to counter the new entrants

- Allocate manpower in different areas depending upon the individual capabilities

- Mentor, motivate and guide team members ensuring sales - business generation and achieving budgeted figures, and activity ratio on monthly basis

- Training subordinates to develop requisite skills; conducting trainings on products, selling skills, lead prospecting and closing skills